E-Mail Marketing Specialist (m/w/d) in Utrecht

You know how to catch attention – and keep it?

Then you’re exactly the kind of person we’re looking for. At HAIX, we don’t just sell high-performance footwear. We build lasting relationships with loyal customers – and your e-mails will be a key part of that journey.

Why joining us is a smart move?

At our Utrecht office, we’re a small, agile team and part of the international HAIX Group. That means flat hierarchies, short decision-making paths, and lots of ownership. Here, you’ll get things done, shape the direction, and see your impact quickly. We’re not just working side by side – we pull together with purpose and energy.

We celebrate wins, learn from setbacks, and always push for better – as a team, on eye level, and with a clear purpose. This is where your ideas meet real impact.

What unites us? The HAIX spirit: openness, quality, team strength – and the drive to get better at what we do every day.

Your mission at HAIX:

You’ll lead and manage our email marketing strategy for the Benelux region – with a strong focus on the Netherlands. Your job: combine creative thinking with analytical insight to create campaigns that engage and convert.

What you will do:

• Develop and own the e-mail strategy for the Dutch market – from the first click to lifelong loyalty
• Plan, design, and send targeted email campaigns and newsletters
• Develop automated email flows (e.g. welcome journeys, cart abandonment, re-engagement) that build long-term customer relationships
• Turn our brand DNA into channel-specific content – relevant, powerful, and always on point
• Adapt and localize international assets and campaigns for the Dutch audience – with your native-level feel for language and culture
• Monitor performance (open rates, CTRs, conversions, revenue) and turn insights into action
• Build smart testing scenarios to constantly optimize layout, subject lines, links, landing pages, and copy
• Bring in new ideas and push the channel forward – from lifecycle journeys to content strategy
• Work closely with our E-Commerce, Social Media, and Content teams, as well as the Dutch Sales Team
• Regularly align with the German Marketing Team to ensure consistency and knowledge sharing
• Design and develop email templates that are as strong as our boots